CES 2018的显示趋势

Displays provide the window between consumers and the information universe. There is no place likeCES®，最近在拉斯维加斯举行，以查看最令人兴奋的新展示。除了电视之类的传统技术外，显示器还出现在节目中的许多大趋势中：AI（人工智能），汽车，虚拟现实，物联网（物联网）和连接性。

OLED仍然是一个主要的显示技术趋势，具有较大的屏幕尺寸，改善了8K（7680 x 4320像素）分辨率和新的形式。这 ”LG OLED峡谷" utilized 246 of LG’s Open Frame 4K OLED display panels for commercial signage, and it showcased all the benefits of OLED technology: superb contrast, color and resolution from all viewing angles, combined with form-factor flexibility.

在电视中，LG显示屏显示了一个65英寸的“可滚动” 4K OLED - 看完它后，您只需按下一个按钮，并且显示器将自身滚动到方便的基础上，以便于存放。而且，尽管有些人可能会质疑每次使用后电视滚入盒子中的需求，但如果像地毯一样卷起，将100英寸以上的电视运送到家中肯定会更容易。LG显示屏还配备了88英寸8K OLED电视。

An increasing number of companies, including Sony, Panasonic and multiple Chinese brands, showcased OLED TVs. However, the current high cost of manufacturing OLED TV displays means that we will not see mainstream adoption without significant technology breakthroughs—particularly breakthroughs that drive manufacturing cost down and OLED materials’ lifetime up. This is an area of great interest and opportunity for Applied Materials.

在LCD电视（包括QLED）中，屏幕尺寸正在增加，包括三星在内的公司展现了改进的量子点背光，8K分辨率和HDR（高动态范围）信号处理。三星的新型85英寸8K Q9S QLED显示了量子点LED背光的距离：它具有令人印象深刻的颜色和亮度，并改善了非角度观看。它还具有三星基于AI的技术，可将4K信号升级到8K图像，因此消费者现在可以享受8K屏幕的分辨率，尽管有限的真实8K内容可用性。

当OLED在高端电视中获得吸引力时，三星正在推动无机LED技术的限制 - 这是由其强调的点“三星城”展示柜具有其新系列HDR广告牌大小的LED显示屏。

重要的是要澄清，有两种不同类型的LED显示技术易于混淆。第一个是背光的LED，可作为LCD电视的光源。电视机制造商在LCD背光中融合了大量的小型LED，以使更复杂的本地调光：这提供了更好的黑光对比度。第二个又更具革命性的LED显示技术将微小的“迷你LED”或“微LED”直接进入显示屏的像素。微胶片（或µLED) might compete with OLED in ways LCD cannot: like OLED, it is an emissive display technology, meaning each pixel has its own light source. This creates deeper contrasts and richer colors, improves off-angle viewing and reduces power consumption.

微玻璃technology was prominently exhibited by Samsung. They featured a display called “The Wall，”一个怪物146英寸4K微胶片显示屏由小面板组成，可以定制以适合任何空间。

While it is a very promising technology, we mainly expect to see these huge MicroLED screens in public display applications (where size and brightness are important, but viewers are far enough away to not notice individual pixels and panel edges) and not in TVs (where close viewing and lower cost are important). Our analysis of LED display cost-structure suggests it will be difficult for MicroLED technology to penetrate the TV market anytime soon; however, over the next few years we do expect MicroLED adoption to begin in wearables and automobile displays—where the brightness and form factor benefits are needed and the resolution requirement is not too high.

在其他电视趋势,HDR正成为一个行业andard. Sony, for example, showcased an A8F 4K OLED lineup that supports both Dolby Vision™ and HDR10, two different versions of “high dynamic range” processing for improved color, contrast and brightness. New image processing combined with higher resolution backlights enables local dimming, which also supports HDR on LCD displays. At the same time, there’s a push to make LCD TVs brighter: Sony displayed its 85-inch 8K HDR capable of 10,000 nit brightness, which is roughly five times brighter than anything else currently available.

And the TV marketplace is getting more diverse: for example, Chinese brands like TCL, Hisense, Konka, Skyworth, Changhong, BOE and Haier continue to improve their range of offerings and the quality of their products. Changhong, Konka and Skyworth all presented Crystal Sound OLED TVs, and Skyworth showed a Wallpaper OLED reminiscent of LG’s OLED W7 from last year’s CES. There were impressive new LCD TVs, too—including a Hisense 75-inch 8K QLED with Local Dimming and a Konka 65-inch 8K with HDR.

Chinese companies also featured prominently in another major trend this year: automotive technologies, which mainly revolved around AVs (Autonomous Vehicles).

Byton, a Chinese electronic car company owned by Future Mobility Corporation, said it plans to sell its first AV in China in 2019 and later begin sales in the US and Europe—and they debuted their concept vehicle at CES. Byton introduced its cockpit that features a 49-inch touchscreen with 3840 x 720 resolution and 1,000 nit brightness—with Amazon’s Alexa cloud-based voice service already onboard, too.

这是一个更大趋势的一部分涉及automotive displays—because if people aren’t driving, they have time to engage with onscreen content. Digital Cockpit, the first post-acquisition, automotive electronics collaboration between Harman and Samsung, showed one vision for the near future of display in autos.

Across the board, automakers and auto-electronics companies showed more (and larger) displays built for ease of use, personalization and connectivity. Toyota’s e-Palette Concept Vehicle showcased the future of AV mobility services, such as food delivery, roving offices or mobile restaurants—and it showed car windows becoming display panels for information or entertainment. Toyota also announced that Amazon Alexa is becoming a standard feature in select Toyota and Lexus vehicles.

CES是如此庞大，充满了人。在那两天的时间里，我只能看到展示的一小部分显示器和技术。尽管也有许多有趣的移动设备和显示器，但在巴塞罗那举行的下个月的世界移动大会上，还有更多的东西可以看到。但是，从对CES的这一瞥见，很明显，在2018年，重要的显示趋势将继续：更大的规模，更多的应用程序和不断增强的技术复杂性。在应用亚博最新版本材料上，这些趋势只会加剧我们对未来的兴奋。更大的尺寸和更多的应用程序需要更多的展示工厂投资，而创新的技术会带来新的挑战，我们可以帮助客户解决。

CES®是消费者技术协会的注册商标。Dolby Vision™是Dolby Laboratories的商标。本文档中使用的所有其他商标均不由应用材料所有，都是各个所有者的财产。亚博最新版本